Strategy & positioning
Give people a reason to choose your firm.
Market and competitor research. A clear point of difference. A case mix, budget and channel plan built around where your firm wants to go.
Personal injury marketing, fully connected
Make your firm
unforgettable.
Then make every response count.
Cinematic creative. Intelligent media. Websites, intake and measurement that work together. One agency to connect the whole path from first impression to signed case.
One PI firm per media market. A direct line to the people doing the work.
Creative craft.Since
1982.
1982.
Four decades behind the cameraOne firm per media marketYour accounts. Your data.Nationwide delivery
The complete picture
Great advertising opens the door.
The work after it matters just as much.
Someone sees your commercial. Searches your name. Visits your site. Calls after hours. Gets a response. Decides who to hire. We build the marketing around that entire experience.
One plan. A complete agency.
Everything your next stage
of growth needs.
Cinematic creative
Make the work worth watching.
TV commercials, attorney stories and distinctive campaigns. Native social edits, motion graphics, radio, billboards and a complete creative system around your firm.
Media planning & buying
Put the message where it can do its job.
Broadcast, streaming, Google Search, Local Services Ads, Meta, YouTube and outdoor. Each channel has a purpose, a budget and a way to assess its contribution.
Websites & search
Turn interest into a clear next step.
Fast websites and landing pages, useful attorney-reviewed content, local search and a consistent presence in the places clients look for answers.
Intake & follow-up
Give every inquiry somewhere to go.
Call routing, human intake support, requested follow-up, consultation scheduling and retainer workflows. Connect your existing team and tools to the marketing that brings people in.
Measurement & optimization
Know what happened after the click.
Connect marketing sources to inquiries, case fit, signed matters and collected fees in your firm's reporting. Use those insights to improve the work and the process.
The craft behind the campaign
This is what standing out
can look like.
Serious or unexpected. Emotional or bold.
Built around your attorney and your firm.
The Car Wreck
A human story with cinematic scale.
The Jobsite
A serious story. A strong point of view.
The 18-Wheeler
Built for a high-stakes category.
TV · Streaming · Social · Radio · Billboards · WebBook a Strategy Call ↗
Intelligence behind the work
Follow the opportunity.
Find the next improvement.
A useful view of what happens
after the click and the call.
Make the first impression count
Be remembered before the search begins.
Connect a distinctive creative idea to the media plan. Evaluate reach, repeated exposure, attention and brand response alongside the inquiries that follow.
What we examine
- Creative recognition
- Reach and frequency
- Search and inquiry trends
Custom reporting, connected systems and AI assistance can surface where inquiries stall, which creative attracts the right cases and where your team can improve.
What happens after the lead
Better intake changes
the marketing math.
See why the advertising and
the process belong together.
Interactive planning example
The same ad spend.
A different outcome.
Adjust the inputs to see how intake affects acquisition cost.
Your illustrative monthly model
Expected signed cases20
Media cost per signed case$1,000
100 inquiries × 80% contacted × 50% qualified × 50% signed
Planning math only. Illustrative inputs, not a forecast, benchmark or client result. Media cost excludes production, agency, intake and technology. Signed cases are not collected fees.
A different kind of agency partner
A production company's craft.
An operator's attention
to what happens next.
Diamond has made commercials since 1982. Today, that foundation is the starting point for a complete personal injury marketing program.
Distinctive work around your firm.
A creative idea you can carry from television to the phone in someone's hand.
Technology shaped to your workflow.
Connect websites, calls, intake and case systems. Build what makes the work more useful.
Your market gets our commitment.
One personal injury firm per contracted media market. We do not build a competing PI campaign across town.
Clarity about the money and the work.
Your accounts and media budget stay yours. Scope, approvals and reporting are agreed at the start.
From the firms we work with
“The work is superb and the effects are nothing short of fantastic.”
Bull Attorneys, P.A.Client testimonial · Creative productionStart with the whole picture
One clear plan.
Then steady improvement.
Understand the firm.
The market, case mix, brand, budget, intake and existing technology.
Connect the program.
The creative, media, pages, tracking and team behind the inquiry.
Put it to work.
Approve the work, verify the handoffs and launch with clear ownership.
Follow the evidence.
Review the calls, cases and costs. Decide what to improve next.
One firm. One media market.
Your competitor can call us.
We won't take the account.
During your contracted exclusivity period, your PI firm is the only personal injury firm we work with in your Nielsen DMA.
A few good questions
Know the plan
before the pitch.
Are you a production company or a full-service agency?
Both. Cinematic production is our foundation. Your program can also include strategy, media buying, websites, search, intake connections, follow-up and performance reporting. Diamond leads the plan and coordination, with specialist partners where appropriate.
Can you work with our existing team and systems?
Yes. We start with what works and scope improvements around it. You do not have to replace your case management system to improve marketing reporting, call routing or follow-up. Integrations, data access and available features are confirmed during planning.
What will we see in the reporting?
The plan can connect spend and creative to unique inquiries, answered calls, case fit, signed matters, retained matters and collected legal fees. Timing, attribution limits and missing data stay visible. A channel's credited results are distinguished from evidence that it generated additional business.
How does AI fit into the work?
AI can assist creative development, versioning, research, intake and analysis. We configure workflows around the firm. Attorneys approve legal claims and client-facing legal guidance; authorized staff control case acceptance and sensitive decisions. AI likenesses and voices require permission and appropriate disclosure review.
What does a complete program cost?
We quote the work around your market, goals, case mix, existing systems and media budget. Production, media spending, ongoing services and technology are identified separately. Start with a campaign, a focused growth program or a broader agency partnership.
One firm per media market