The Car Wreck
A human story with cinematic scale.
Streaming TV and Meta advertising for PI firms
Big-firm advertising.
Built for the firm that's next.
On the big screen. In every feed.
Cinematic commercials for streaming TV, Facebook and Instagram, from a studio that has made commercials since 1982. One creative idea, built for the biggest screen in the house and the phone in someone's hand.
Original work for your firm. A direct line to the people doing the work.
Creative craft.Since
1982.
1982.
Four decades behind the cameraOriginal work for your firmYour accounts. Your data.Nationwide delivery
“Diamond Studios is a cornerstone of the Birmingham media production and advertising industry.”
Sample concepts
Three examples.
Choose one, or create yours.
Pick a concept and we adapt it to your firm.
Or we create something new from scratch.
The Jobsite
A serious story. A strong point of view.
The 18-Wheeler
Built for a high-stakes category.
Choose a concept or create your own
“Diamond Studios listens, then translates a rough idea into a fresh, creative and exciting end product.”
Creative first
Great advertising opens the door.
Creative is what people remember.
Someone sees your commercial on the biggest screen in the house. Then again on their phone. The idea they remember is the one they think of when they need a lawyer. We build the creative first, then put it where your market is watching.
One campaign. Yours to keep.
Everything you need
to be seen.
We create the whole campaign around your firm.
You decide how long to run it and what to spend on airtime.
TV commercial
Your commercial in the lengths you need, ready for streaming TV and anywhere else you want to run it.
Weekly social content
A weekly rhythm of social posts and videos to go with the commercial, ready for Facebook and Instagram.
Billboard artwork
Billboard art built from the same idea, so everything your market sees matches.
You own it
One campaign, and it is yours. Run it for a month, a few months or all year.
Airtime is up to you
Spend what makes sense on streaming TV and social. It stays in your own accounts, and we help you plan it.
Approve it first
You approve the first cut before the campaign fee is due. Live production days and ongoing services are separate.
Creative first. Then the screens.
Built for streaming TV,
Facebook and Instagram.
Strategy & positioning
Give people a reason to choose your firm.
Market and competitor research. A clear point of difference. A creative direction, budget and streaming and Meta plan built around where your firm wants to go.
Cinematic creative
Make the work worth watching.
TV commercials, attorney stories and distinctive campaigns, with vertical and square edits for Facebook and Instagram. Start from a sample concept or create your own.
Streaming TV
Reach your market on the biggest screen.
Streaming television planned and bought around your market. Each campaign has a purpose, a budget and a way to assess its contribution.
Meta & Instagram ads
Follow the commercial onto the phone.
Facebook and Instagram video campaigns built from the same creative as your streaming spot, run in your own ad account.
Reporting & optimization
Know what the ads are doing.
Plain reporting on delivery, creative performance and the inquiries that follow, reviewed with you on a regular schedule so the next improvement is obvious.
Custom technology
If your firm needs a tool that doesn't exist, we build it.
An in-house technology team builds dashboards, reporting and AI-assisted creative workflows around how your firm runs. Attorneys approve client-facing legal language.
Reporting behind the work
Follow the creative.
Find the next improvement.
A clear view of what
your ads are doing.
Start with the idea
Make the work worth remembering.
One distinctive creative idea, planned for the biggest screen in the house and the phone in someone’s hand. We plan the versions before we shoot.
What we examine
- Versions for each placement
- Cut-downs and alternate openings
- Attorney-approved messaging
Custom reporting and AI assistance can show which creative earns attention on which screen, and where to improve next.
“…always found them to be technologically cutting edge while extremely responsive to customer and real-world concerns.”
A different kind of agency partner
A production company's craft.
An operator's attention
to what happens next.
Diamond has made commercials since 1982. Today we apply that craft, and an in-house technology team, to streaming TV and Meta advertising for personal injury firms, so every firm gets original work and our full attention.
Reporting you can read.
Plain numbers on delivery, creative performance and inquiries. If you share signed-case data, we tie the results to it.
Built around your firm, not a package.
No cookie-cutter plan. Our technology team builds what your firm needs, and you work directly with the principals.
Never the same spot twice.
We may work with more than one firm in a market, but we never make the same commercial for competing firms. Yours is original.
Your accounts. Your data. Your view.
Your accounts, data and media budget stay yours. Scope, approvals and reporting are agreed at the start, and attorneys approve what gets published.
The people behind it
Meet Joe and Jason.
Almost forty years in TV production and marketing, all at the same company. When you call, you reach the people who will plan, write and make your campaign.
“His creative ideas and commitment to excellence put him in a league by himself.”
Almost 40 yearsin TV production and marketing
Roughly 10,000 clientsacross many industries
Every major channelfrom broadcast to streaming and social
One companythe whole way
How it works
One clear plan.
Then steady improvement.
Start with a conversation.
We learn about your firm, your market and what you need, then plan together how to help you stand out.
Build the work.
The concept, the production and the versions for streaming TV, Facebook and Instagram. Need something that does not exist yet? We build it with you.
Put it to work.
Approve the work, check every placement and launch with clear ownership.
Follow the evidence.
Review reach, response and cost. Decide what to improve next.
Original to your firm
Your commercial is yours.
We never make the same spot twice.
We may work with more than one firm in a market. What we will not do is make the same commercial for competing firms. Your campaign is built around your attorney, your story and your market.
A few good questions
Know the plan
before the pitch.
Which channels do you work in?
Streaming TV, and Facebook and Instagram. Cinematic production is our foundation, and every campaign is built to run on those screens. The campaign also includes billboard artwork and other creative that carries the same idea. We plan, produce and manage the campaigns, with specialist partners where appropriate.
Have you worked with law firms before?
Diamond has produced commercials since 1982, and Joe and Jason have spent almost forty years in TV production and marketing, including creative production for Bull Attorneys, P.A. Personal injury marketing is our focus today. We start every engagement by learning your market and case mix, and we scope only the work we can deliver.
How does pricing work?
A campaign is created for a campaign fee that covers the whole campaign: your commercial in the lengths you need, weekly social content to go with it, billboard artwork and the rest of the creative system. You own the finished campaign and can run it for a month, a few months or all year. Airtime is separate and entirely up to you. You decide how much to spend on streaming TV and social, and it stays in your own accounts. Live production days and ongoing management are scoped separately. We will walk through the numbers with you on a call.
Do I own the campaign?
Yes. The campaign created for your firm is yours once it is paid for, and you can use it for as long as you like. Any third-party talent, music or stock licenses are described in your written agreement.
What happens when I book a call?
It is a conversation. We learn about your firm and your market, you tell us what you need, and we talk through how to help your firm stand out. If we can help, we will say so and put the plan in writing. If not, we will say that too.
Do I have to choose one of your sample concepts?
No. The three concepts on this site are examples. Choose one and we adapt it to your firm, combine ideas, or create a concept from scratch. Production options include a planned Live Attorney day in Birmingham or an Authorized AI Double.
Will you make the same commercial for my competitor?
No. We may work with more than one firm in a market, but we never make the same commercial for competing firms. Your campaign is built around your attorney, your story and your market.
How does AI fit into the work?
AI can assist creative development, versioning, research and analysis. Attorneys approve legal claims and client-facing legal guidance. AI likenesses and voices require permission and appropriate disclosure review.
Recognized for the work
Award-winning commercials.
Featured in B-Metro.
Honors from the Telly Awards, Addy Awards, Vision Awards and New York Festival, and a profile in B-Metro (opens in a new tab).
See awards and pressWhat clients and partners say
“The work is superb and the effects are nothing short of fantastic.”
Bull Attorneys, P.A.Client testimonial · Creative production
“With a celebrity’s limited time, everything had to be organized to the minute. Diamond pulled it off.”
Public Information Officer, Office of Lt. Gov. Kay Ivey
“Their straight forward business approach and “let’s get to the point and get it done” attitude is refreshing in an industry that is sometimes prone to puffery and embellishment.”
Wettermark Keith
Original to your firm