Social Media Tips

Social Media Tips


Making the most of social media tools will enable you to connect with potential customers who aren’t motivated by conventional advertising.  Diamond Studios has the expertise and the resources to help you leverage your presence on social media to benefit you and your customers.

Advantages of Social Media

Demographics
Find people based on traits like age, gender, relationship status, education, workplace, job titles and more.

Location
Reach people in areas where you want to do business. You can even create a radius around a store to help create more walk-ins.

Interests
Find people based on what they’re into, like hobbies, favorite entertainment and more.

Behaviors
Reach people based on their purchase behaviors, device usage and other activities.

Things that are important when creating an effective campaign

It's Visual

It's Visual

No matter what type of ad you create, your image needs to be visually appealing.

“Sign Up” call-to-action

Ads with the “Sign Up” CTA outperformed the ad with the “Learn More” CTA by 14.5%.
Start with a question

Start with a question

Beginning your Facebook ad copy with a question that truly addresses your target audience is a good place to start.

Use facts to build trust

The best way to establish your brand is to support the statement with facts.
Collect emails with Lead Ads

Collect emails with Lead Ads

Promote a free guide, email course, webinar or other helpful materials.

It's Relevant

Ads need to be relevant to your target audience.  

Numbers and facts work

Mentioning the number of people using your product builds instant trust. 

Cut right to the problem

An ad headline says, “Tame the Chaos of Running Your Business.” By showing that they understand their audience’s pain points, they get the chance to offer a solution while people are still listening.

Simplify

If your ads are too complicated, people give up quickly; leave some ideas unmentioned in the ad and explain everything in-depth on your landing page.

Find a compelling UVP

Your Unique Value Proposition is your strongest selling point, and should convince people that they need your product and its benefit. Your product solves customers’ problems, delivers specific benefits, and tells the customer why they should buy from you.

Includes an enticing value proposition.

 A value proposition tells the viewer why they should click on your ad to learn more about your product.  
Explain the “how”

Explain the “how”

Ad should explain how  your product helps to achieve all the promised benefits. 

Hero shots work

According to research by Psychological Science, seeing a smiling person makes us feel happy, comfortable and safe.

Describe the problem

Find your target audience’s greatest pain points and offer them a solution.

Repeat your call-to-action

A prospect needs to “hear” the advertiser’s message at least 3 times before they’ll take action to buy that product or service.

Ask them to do it NOW

Now, today, right away… all these words contribute to the sense of urgency and nudge people to take action without thinking it over too many times.

It has a clear call-to-action

Add a CTA like “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer.

Lure in with the benefit

By promising a benefit relevant to your target audience, they might be interested to learn more about your offer.  

Free extras

Free extras represent just the right nudge to help people make the final decision of purchasing the product.
Offer Savings

Offer Savings

Offering savings and add a time limit to your offer, making it more tempting to claim.

Make the first order free

By offering the first product/order for free, you’ll cross the barrier and start a conversation with your audience.