Social Media Tips
Making the most of social media tools will enable you to connect with potential customers who aren’t motivated by conventional advertising. Diamond Studios has the expertise and the resources to help you leverage your presence on social media to benefit you and your customers.
Advantages of Social Media
Find people based on traits like age, gender, relationship status, education, workplace, job titles and more.
Reach people in areas where you want to do business. You can even create a radius around a store to help create more walk-ins.
Find people based on what they’re into, like hobbies, favorite entertainment and more.
Reach people based on their purchase behaviors, device usage and other activities.
Things that are important when creating an effective campaign
It's VisualNo matter what type of ad you create, your image needs to be visually appealing.
“Sign Up” call-to-actionAds with the “Sign Up” CTA outperformed the ad with the “Learn More” CTA by 14.5%.
Start with a questionBeginning your Facebook ad copy with a question that truly addresses your target audience is a good place to start.
Use facts to build trustThe best way to establish your brand is to support the statement with facts.
Collect emails with Lead AdsPromote a free guide, email course, webinar or other helpful materials.
It's RelevantAds need to be relevant to your target audience.
Numbers and facts workMentioning the number of people using your product builds instant trust.
Cut right to the problem
An ad headline says, “Tame the Chaos of Running Your Business.” By showing that they understand their audience’s pain points, they get the chance to offer a solution while people are still listening.
SimplifyIf your ads are too complicated, people give up quickly; leave some ideas unmentioned in the ad and explain everything in-depth on your landing page.
Find a compelling UVP
Your Unique Value Proposition is your strongest selling point, and should convince people that they need your product and its benefit. Your product solves customers’ problems, delivers specific benefits, and tells the customer why they should buy from you.
Includes an enticing value proposition.A value proposition tells the viewer why they should click on your ad to learn more about your product.
Explain the “how”
Ad should explain how your product helps to achieve all the promised benefits.